Exploring the phenomenon of young Chinese fans creating and exchanging free merchandise at live events and conventions, inspired by the concept of Muriel. The chapter also discusses the use of lifestyle apps for these exchanges and highlights the positive implications of this practice.
You've probably heard of the online 'Kua Kua' groups, but now they're stepping out into the real world! Why are today's youth so drawn to these real-life sessions of mutual admiration and praise? / DIY merchandise fosters creativity and the sense of community (22:45). On the show: Heyang, Ding Heng & Yushun