The Problem With Selling to the American Consumer

"If they think that they can sell their product in their currency and not ours to the American consumer, then it's going to fluctuate," he says. "The only way to do that is you price it in dollars. You take the risk of the currency back and you manage it." The German cars went up and priced dramatically in the 70s because they were pricing their cars and doing each mark. 'They used a mercantile theory. Get rich by selling things to everybody else'