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Jim Louderback: The playbook to build & sell $100M+ creator economy startups

The Creator COO

CHAPTER

Equity in the Creator Economy

Exploring the importance of equity in the creator economy, this chapter discusses how creators can align objectives through equity ownership, comparing it to short-term profits. It delves into structuring businesses to offer equity, finding the right partners, and the challenges faced by venture capitalists in investing in creator businesses. The conversation also touches on the diverse psychographic differences among creators, the roles within the creator economy, and the role of in-house creators in building authentic communities.

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