Is Your Product Segmentation Based on Hypotheses?

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Pooja Ghera (Providence) to talk about inclusivity in leadership. The golden question, when it comes to inclusivity is, do you need to have a value of inclusivity before you start hiring or should hire a team that will create an inclusive culture within the organization? What does inclusive leadership truly mean?

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro
• 07:54 What does inclusive leadership mean to you?
• 11:08 You need to be inclusive first before hiring an inclusive workforce  
• 15:34 Collaboration and cultural intelligence 
• 20:58 Inclusive leadership when you do and don’t have authority
• 24:15 How you’re listening is also diverse
• 25:49 Finding a pocket of ignored customers
• 31:37 Resources to learn user segments to build user buckets
• 39:54 How do you justify the impact for only one user?
• 42:15 Focus on diversifying your own team
• 44:48 Ensure that hiring is about alignment of values
• 48:57 Be humble and aware of your bias