
New Data About How Issues of Family, Gender, Sexuality Drive MAGA Extremism
Straight White American Jesus
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Targeted Messaging and Christian Nationalism
This chapter analyzes the Trump campaign's strategies focused on gender, sexuality, and family dynamics to attract undecided voters, highlighting the role of targeted advertising. It explores the influence of Christian nationalism on voting behaviors and societal norms, tracing its evolution and adaptation since the 1970s. The discussion also contrasts family dynamics among political figures and examines how emotions like fear and persecution shape contemporary political ideologies.
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