A lot of people think that let's just get all the data and it will answer all our questions for us. And I want to know where you see that failing us. You say in this podcast, the numbers start out as rules for thinking. They wind up replacing thought. Can you unpack that for me?
No — but he does have a knack for stumbling into the perfect moment, including the recent FTX debacle. In this installment of the Freakonomics Radio Book Club, we revisit the book that launched the analytics revolution.