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Navigating the Streaming Landscape
This chapter explores the evolution of music genre definitions in the age of streaming platforms like Spotify, highlighting how technology influences music categorization and consumption. It examines the economic dynamics of streaming services, focusing on their dependence on data collection and the intricate relationships between consumers, artists, and advertisers. Through discussing Spotify's business model and targeting strategies, the chapter illustrates how music serves as a reflection of identity in the digital economy.