Retirement Tax Services Podcast cover image

Expert Digital Marketing and Taxes with Olivia Luper

Retirement Tax Services Podcast

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How to Make Taxes Fun

You need to understand you are a target audience so well that you're like inside their mind. The way to do that is to ask your current clients. When I decide what I'm going to post on LinkedIn, it's not just because I fall asleep overnight reading the tax code and something sticks out to me. It's based on the feedback I'm hearing based on the real world problems I'm coming across. That might be a certain group of young people another group ofyoung people might feel completely different.

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