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200: Justin Jackson — Bootstrapping Transistor.fm on Open Standards
The Bootstrapped Founder
The Visitor to Trial Conversion Thing, Right?
There's always been these general rules of thumb that have been shared in the community. Those numbers are almost always accurate because, you know, this is a trial and then we could see them convert. What's not solid and what is incredibly muddy is visitor to trial conversion. And so all those numbers I'd spent months inputting have zero meaning. Now, if month to month or week to week or day to day, you can put a number in your spreadsheet one day and then wake up the next morning and Google says, ah, you know what?
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