Bernard Marr's Future of Business & Technology Podcast cover image

Glenfiddich Sells $18,000 Super-Rare Whisky As NFTs

Bernard Marr's Future of Business & Technology Podcast

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How the NFT Enhances Authenticity?

Whiskyes now have become collectable items. I'm interested to see how many of the the 15 bottles will now be drunk when people spend 18, 18 thousand dollars on on a bottle of whisky. What added value comes with the nft component andd that esadit component to all of this as well? Ye. So for us, the added value here is the authenticity. Yet, absolutely that is also, however many times that isweare sold and rebought, they can prove that along the chain. Achief for us as well. There's another there's another cuine and that's ate about how we build a an ongoing engagement with buyers, ationship from

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