There were no metrics to tie a step up in nutrition to anyone's job. Colleges were a systemically bad customer, he says. No amount of tweaking would get the problem of athlete nutrition solved without massive systemic changes. If you aren't getting faster at getting customers to speak with you, there's definitely an issue and it could be systemic.
Today, we'll talk through the hardest decision an early-stage entrepreneur has to make - quit on your idea or stick it through? This decision rarely has enough information and the entrepreneur never has enough context to make it. Lots of entreprenuers quit right before their idea was about to get interesting or stick with ideas that never had a chance for years.
This pod lays out a decision framework to help with the quit or stick question.