3min chapter

Brave UX with Brendan Jarvis 🇺🇦 cover image

Noam Segal, PhD - When Good Democratisation Goes Bad

Brave UX with Brendan Jarvis 🇺🇦

CHAPTER

The Importance of Reverse Engineering in Business Decision Making

There's something in there potentially around the psychology of business decision making and I suspect it has to do with business favoring speed over rigor. If we could unpack reverse engineer get into the black box of what made nps as successful as it is maybe we can leverage those same tactics in order to make good metrics or measurements even more popular hopefully but I don't know how to do that right now.

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