Amason started experimenting with writing narratives in two thousand four and it was a result of weekly meetings. People read faster than people talk, and you can have multi causal arguments in a narrative much better than a hierarchical power point. One thing that is a little bit misunderstood is these ideas don't come out fully formed. They start those four page memmos. Tat ended up that six page was about the right length for an hour meeting. But we did it because narratives convey about ten times as much information on e pixl density as about seven to nine times the pixldensity.