Leadership and Innovation in the Auto Industry

This chapter examines the evolution of leadership styles in the automotive industry, particularly contrasting Lee Iacocca's decisive approach with today's more collective management techniques. It highlights the necessity for bold ideas and strong execution in response to industry challenges, while also critiquing the complacency fueled by past success among legacy automakers. The conversation underscores the importance of streamlining operations and the need for reform to retain competitiveness in a rapidly changing market.