Nintendo's Bold Comeback with NES

This chapter explores the launch of the Nintendo Entertainment System (NES) in 1985, focusing on its innovative design and marketing strategies. Despite a rocky introduction at the Consumer Electronics Show, Nintendo aimed to revive the gaming industry with clever features like the Robotic Operating Buddy (R.O.B.) to attract both parents and children. The narrative highlights the challenges Nintendo faced in changing retail perceptions and the strategic adjustments made to ensure the system's acceptance in a skeptical market.