2min chapter

99% Invisible cover image

For a Dollar and a Dream

99% Invisible

CHAPTER

The Psychology of State Lotteries

I'm truly fascinated by the way that state lotteries spread like a contact virus. Like if the state next to you has a lottery and your state doesn't have a lottery, you are going to get the lottery very soon. The real example of this is scratch tickets, which are introduced for the first time in Massachusetts in 1974 but then just spread like wildfire across lottery states. Of course, what happens in practice is that by more states legalizing, it just spreads it further. It's inevitable because states make it so by assuming that it is inevitable in the first place.

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