Shein accused of breaking EU law
World Business Report
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Shein's Rise and Regulatory Challenges
This chapter explores the rapid ascent of a Chinese fashion retailer, Shein, in the competitive online shopping market for young consumers while addressing the regulatory hurdles it faces. Key issues include allegations of deceptive sales practices and compliance with strict EU safety standards, which may jeopardize its business model. The discussion also reflects on consumer sentiments and the potential impact on pricing and purchasing habits amidst growing scrutiny.
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