3min chapter

The Programmatic Digest cover image

168. Why Your programmatic Media Plan is Failing: Awareness vs. Conversion Mistakes

The Programmatic Digest

CHAPTER

Connecting Measurement and Media Planning for Successful Strategy

This chapter explores the vital relationship between measurement and media planning, highlighting its importance for effective programmatic strategies. It also introduces a workshop designed to improve skills in media planning and emphasizes the value of soft skills for planners.

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