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The Ultimate Guide to the Metaverse | Matthew Ball

Empire

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Do Brands Stop Building Their Own Worlds?

Will we see integrated virtual world platforms like row blocks, sand box and dicentra land? We have a few of them to day. I expect that we'll see far more. And i'm optimistic that we're still kind of the i c c a o l phase. These companies like row blocks or fortnight creative seem incredibly powerful but isi cu, at its peak, had 68 million monthly active users. That's kind of where we are with these plat right? The other key lesson is, of course, that we can overestimate how early the race is over.

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