Navigating Marketing Evolution with AI: The Importance of Customer Journey Mapping

The Deep Dive into Agile Marketing Podcast features my interview and discussion with Erica Korman, a professional marketer at brands about her years of experience leading transformational change in digital and agile B2B marketing and talk about how AI is impacting agile for marketing.

Erica Korman is a B2B marketing leader with 10+ years experience scaling SaaS companies both large and small. In the past six years leading marketing teams, Erica orchestrated an agile team transformation to drive measurable outcomes through strategic ABM and demand generation programs. She is passionate about agile methodologies that connect teams to higher organizational purposes. Connect with her on LinkedIn: https://www.linkedin.com/in/erica-korman/

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