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Deep Work Moves the Needle
No one's going to pay you or your company because you're shooting around power point decks with rapid speed. In a knowledge work context? Adding value to information? This is almost always a effort of deep work, skilled thought on something. If it was not skilled thought or difficult, it would be easily replicatable and its value would plumb. So in knowledge work, shallow efforts, keep the lights on. Deep work moves the needle. It's at the core of what creates value.