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What are Strategies to Manage Stakeholders by Boeing PM

The Product Podcast

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Product Managers - The Importance of a Stakeholder

There's these four different types of stakeholders on sort of this grid of important, unimportant, misaligned or aligned. An advocate is an important stakeholder who is aligned. They're going to go to bat for you and get more funding for you. The reason typically that this is the case is because of one of the three reasons that I talked about before. If they're aligned, that either means that someone is by force telling by force quote unquote, meaning they're telling this stakeholder  to do something.

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