3min chapter

Marketing Against The Grain cover image

ROAS Is a Trap: How Smart Marketers Really Drive Growth

Marketing Against The Grain

CHAPTER

Exploring the Olympics and Rethinking Marketing Strategies

This chapter explores the dynamic world of Olympic sports, with a particular emphasis on BMX and surfing. It also examines the distinctive branding approach of the Olympics, criticizing the lack of advertisements and proposing innovative advertising strategies.

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