3min chapter

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The Case for Embracing Uncertainty

HBR IdeaCast

CHAPTER

What Are Downsights to Uncertainty?

There are downsights to uncertainty. But but how do we refram what is happening and what is there? So let me give you an example. Let's take covet pandemic. I saw leaders who framed the covet demic saying things like, this is the worst thing that's ever happened. By contrast, if you saw brian chesky of arbeand b,. which is on one of the industries most negatively affected by covid his response was to frame the opportunity. He said, this is our moment. Great companies are forged in moments of crisis. This is our chance to show that we're not some kind of snowflake of the inner netand it doesn

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