Bill D'Alessandro is back! A couple months ago, Bill wrote a post that blew up in the Ecommerce Fuel forums titled "This Is An Intervention: Stop Taking Fixed Fee Loans" where he explained why the quick & easy revenue-based loans from folks like Wayflyer, ClearCo, and Shopify Capital are so much worse than they look.

I'll be honest: I myself realized how poorly I had been thinking about this kind of debt, and I knew I needed to have Bill back on the show to explain more to the rest of us, especially after his episode on contribution margin had been one of my most popular ever.

Bill is the CEO of Elements Brands, has a finance degree, and has personally borrowed millions of dollars of debt and equity to finance his businesses. He knows what he's talking about and is an incredible guide to revenue-based ("fixed fee") loans, credit cards, asset-based loans, SBA loans, and more. It's a great chance for you to think through the financial stack at the center of your business.

Want to take Bill up on his offer to audit your financial stack? Reach out to him by heading to https://billda.com/debt.

EPISODE HIGHLIGHTS

[2:44] Bill's e-commerce debt background
[3:33] Stop taking predatory, fixed fee loans
[8:05] Interest rate calculation
[13:35] Bill's opinion on when to take fixed fee loans
[15:19] Good finance tech start for businesses
[19:46] The importance of the "personal guarantee"
[22:52] The pluses & minuses of Parker cards
[28:38] Key advice about loans
[39:18] Bill's e-commerce plans & vision

Read Bill's full article (and work with him on your financial stack!) by clicking here.
Follow Bill on Twitter at @BillDA.
Listen to Bill's podcast, Acquisitions Anonymous on Apple or Spotify.

Follow Andrew on Twitter: @andrewjfaris
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: www.ajfgrowth.com

Music Intro: "Tell Me Mama" by The Devious Means
Music Outro: "Rusty Little Scissors" by The Devious Means

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