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#121 - So You Made $100m...Now What?
My First Million
Trade Shows - What Are They All About?
The real money is in the trade shows. You need people to gather in order to transact. If you don't have that, it doesn't make a lot of money. Puslokan was a good conference, but it's not massive because there's no transactions. What you do is you get either the tickets or the vendors to pay profit or to pay your costs and then you make the profit off the other half. And so for example, some events, this is not like a conference. You don't always want to do a conference where it's like you charge $5,000 to get a TED talk. I mean, it makes good revenue, but it doesn't
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