2min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: Turning Canned Water into a $700M Media and Health Company, What Makes Truly Great Brands, How Founders Can Build Their Brand From Day 1 Today & How to Create Viral Content with Little to No Budget with Mike Cessario, Founder and CEO @ Liquid Death

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

How Do You Approach Marketing?

Mike: I grew up outside Newark Delaware where public school districts were the worst in the United States. "I was never the kid that totally fit it and so then I ended up in this big corporate ad agency world doing marketing for giant brands but I never totally fit in" He says he always wanted to create his own product, which is one of his favorite topics to discuss.

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