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Top predictions for the creator economy in 2023

Creative Control

CHAPTER

Is There a Need to Pull Back the Curtain?

We've seen this huge trend of consumers desiring up behind the scenes look at their favorite films, TV shows and digital content. And I think now specifically, the rise of be real is taking it to a whole new level. Consumers are going to get more used to seeing this kind of content. In 2022, I think it's now necessary. You have to be creating content in that way.

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