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Episode 22: Mike Katz Cuts Through the CDP BS
Marketecture: Get Smart. Fast.
The Death of CDPs
The cloud data warehouse is becoming almost like the universal data store within most organizations. For us at MPARTQL, we've created a number of different services or applications that sit on top of our data store. These are things like data quality, protection, privacy and compliance, enforcement, insights and analytics. And whether that sits on top ofOur proprietary data store or a more universally adopted data store,. Whether that's no flake or BigQuery or Redshift or Databricks, like it shouldn't matter because that's not to focus on that, misses the point entirely.
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