The NBA’s World Cup Fix, Plus the 2004 NBA Redraftables With Kevin O'Connor and Joe House
The Bill Simmons Podcast
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Exploring Sponsorship Opportunities for an NBA In-Season Tournament
This chapter delves into the concept of an in-season NBA tournament, inspired by honorific cups, and examines the potential for sponsorships with major companies. The discussion highlights how effective branding and partnerships could boost fan engagement and significantly increase revenue for the league.
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