#326 - AI & Information Integrity
Making Sense with Sam Harris - Subscriber Content
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The Importance of Content Provenance
The second approach kind of tech led approach that's been emerging over the past few years is the idea of content provenance, right? And this is applicable to both synthetic or AI generated content as well as authentic content. So whether if it's authentic, you can capture it using secure capture technology. But the same principle should also be applied to AI generated content. If you are a good actor and want to use AI generated collateral in your latest marketing campaign then you should mark your content so everyone can see that this is actually synthetic.
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