Podcasts

If the sale, if it's the same value for the same audience, you might have some people who don't want to engage with a 20, 30, 40 minute piece of content. YouTube starts to figure out which viewers on this channel like the long form and which one likes a short form and which ones like both. And I've found on my own channel that doing the shorts of clips from the podcast has generated interest in the longer episode. People will go over and watch the longer episode after being sparked by their interest being piqued by the short. So I guess you could do that cross channel as well, but probably it's a little bit easier.

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