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Boeing (REPLAY): Turbulent Times - [Business Breakdowns]

Business Breakdowns

CHAPTER

Boeing's Transformation: A Merger and Its Consequences

This chapter explores the impactful merger between Boeing and McDonnell Douglas in 1997, reshaping Boeing's corporate strategy and supply chain management. It highlights the resulting challenges, including safety failures and production issues, particularly pertaining to the 737 MAX and 787 models. Additionally, the chapter discusses the competitive dynamics within the aerospace industry and the geopolitical factors influencing Boeing's operations and future innovations.

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