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63. Peter Atwater: The Confidence Map

Investing Unscripted

CHAPTER

The Importance of Fear and Greed in Investing

Fear and greed are two key deep-seated emotions that tend to, if an emotion is going to grab the wheel, it's going to be fear or greed. We're making decisions with greed and fear in the expectation that by doing this, things will be really good ahead. That introduces an issue of abundance and scarcity. When we feel a sense of certainty and control, it's in what we want. It's in what matters to us. And so if I'm buying today out of fear and greed, it's because I want that abundance. You cannot decouple that outlook from how you look forward.

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