THINKING, FAST & SLOW (DANIEL KAHNEMAN) - Listening books
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The Spread of Activation in Associative Memory
Intensity matching yields predictions that are as extreme as the evidence on which they are based. Amos and I once asked participants in an experiment to judge descriptions of eight college freshmen, allegedly written by a counselor. Each description consisted of five adjectives: intelligent, self-confident, well-read, hard-working, inquisitive. The verdict? Very likely to be in the top 15%, but unlikely to be inthe top 3%.
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