The Woman Behind 2,000,000 Weddings
Erika Taught Me
00:00
How Can You Increase Your Revenue Model in the Wedding Industry?
Nobu's business model is very much you're looking for the stickiness factor. You want return customers to come every month or every year to so that it increases the lifetime value of the customer. The wedding industry is quite different in that you're hoping that people only have one wedding. So you only have one opportunity to really interact with them. And then it's a word of mouth business.
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