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You Were Not Content to Sell Sugar Water
You weren't content to sell sugar water. And when you brought in this new vision of performance with purpose, you said, we're ging to take a traditionally, well at least reputation, a junk food company and turn it into something that's better for humanity and better for the environment. I imagine you faced a lot of resistance, especially from old school shareholder theorists. How did you confront that? Ah, it was interesting. This is the part that one day i hope all those people come forth and write something themselves. Just because your investors didn't mean they were not consumers. And most of the consumers out there were very much like them.