Exploring Amazon's plan to introduce ads on its streaming service and its potential to become a dominant player in the advertising industry, leveraging its strong advertising operation and extensive customer data. The chapter also discusses Amazon's strategy of serving as a platform for content providers and predicts significant revenue potential.
The retail behemoth is splashing tremendous amounts of cash on streaming content; critics are unimpressed with the outcomes. But Amazon may have the best business model going. Statisticians in Britain appear to have found about 2% of GDP hiding in their data—we ask how it got lost (8:24). And how the pocket calculator ushered in the digital age (15:52).
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