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Understanding The Fractional CMO Method - Casey Stanton - The Fractional CMO Show - Episode #043

Fractional CMO Show

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Do Rebrandings Really Generate Revenue?

Marketing has to deliver something. If you're a marketer who's always just kind of hung your hat on branding or hung his hat on web design but never on the results that those things generate you're going to find yourself out of a job. I think most businesses don't see a direct revenue impact from rebranding. It's an easy thing to say like oh I hate our website and wanting to get it rebuilt. But if that website doesn't actually produce a better outcome and it just makes you feel better is your added confidence really worth that investment? Maybe this maybe it isn't. You know what's on the line. While the company can have good cash flow it could

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