
Account Plans: Stop wasting your time, use RTMs instead
Outbound Squad
Optimizing Sales Outreach with Reasons to Meet Strategy
This chapter delves into the shortcomings of traditional account planning in sales and introduces a 'reasons to meet' (RTM) strategy. It outlines four essential components of RTMs designed to enhance outreach effectiveness while reducing preparation time.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.