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How to Succeed by Quitting (2022)

The Next Big Idea

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The Importance of Sustaining Growth

Stuart Butterfield realized that despite having six million dollars in the bank, he would be wasting his employees' time if he didn't stop. He decided to shut down Slack and launch a new product called searchable log of all company knowledge - an acronym for Slack. "I love the game, but not enough people are willing to play it a lot," says Butterfield.

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