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14min chapter
S9 E4: Trust is a Two-way Street
Fintech Takes
Building Trust in Fintech
This chapter explores the vital role of trust in the financial services industry, particularly within B2C fintech relationships. It discusses the imbalance in trust expectations between customers and financial providers, emphasizing the need for mutual trust and loyalty. The speakers propose a trust score system to enhance customer relationships and retention, highlighting the importance of long-term satisfaction in a competitive market.
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