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The $40m bet that made South Korea a food and cultural power

The Hustle Daily Show

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The Benefits of Gastric Diplomacy

Thailand was the first or at least the first to really do this in an organized fashion. But some other countries have done it, including Japan and South Korea. So a country's ability to accomplish its goals through more positive things can be art, music,. In this case, food, rather than more negative things like political agendas, wars. This is very effective, but also a really fun way to kind of build your nation brand.

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