#345: Storytelling and the 5-Step Perpetual Innovation Process
Business of Story
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Getting to Experience Your Goodness on the Show
Parken Tingger is the author of rethink innovation, a book about how innovators come up with great ideas that deliver extraordinary outcomes. He started his career in marketing for an architecture firm and moved into telecoms ten years later when he realised people weren't telling stories. His new focus on storytelling has led him to shift towards more emotion driven kind of marketing which is fantastic.
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