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How Self-Driving Trucks Will Change The World with Robert Brown and Jon Panzer: An EOFire Classic from 2021

Entrepreneurs on Fire

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How UP Wins in the Marketplace

90% of our competition is either another railroad or a truck. Other competitors might be waterways, pipelines, and ocean ships. If you have variability in the delivery timing of your freight, it's not going to work for customers because they'll have stock outs. And then third is really the value. How does UP win in the marketplace? What do you define as winning and how do you win?

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