How Do You Create a Marketing Plan?

Connerd: Most people create a marketing plan, but number one, they stay too rigid to their marketing plan. A marketing plan is actually developed in sequences, not at the beginning of the year, and then you just kind of roll with what you got. If iyour marketing plan, you want to run facebook ads. I've put a good ten tens of thousands of dollars into facebook ads over the years. You never know what's going to happen. So whin leadership is asking you, what do we expect this month from ads?