Harnessing Motivation for Cultural Success

Your organization has a culture—whether you designed it or not. In this episode, Drs. Derek and Laura Cabrera of Cornell University break down how to take control of your organizational culture using culture marketing and the culture building graph to shape a thriving, high-performance environment.

Learn actionable strategies to get everyone in your organization on board, reinforce the right behaviors, and avoid the pitfalls that weaken culture over time. Whether you’re starting from scratch or refining an existing culture, this episode will give you the tools to build a culture that sticks, scales, and drives success.

BLOG ON CULTURE MARKETING: https://blog.cabreraresearch.org/culturemarketing
CBG POSTER: https://drive.google.com/file/d/1ZxdR2boLn0ThGrUMxuZ7j4seI4fERtIZ/view?usp=sharing