Navigating the ROI Challenge in AI Investments

In this episode #3040, Eric and Neil discuss how businesses are using AI in marketing but struggling to see real revenue results, pointing out that most companies focus on flashy tools rather than KPI-driven outcomes. They stress the need to push AI experiments into production and spread AI fluency across organizations. The conversation also touches on major corporate layoffs linked to AI adoption, the weakening job market, and the broader economic implications of interest rate changes.

TIME-STAMPED SHOW NOTES

(00:00) AI in Marketing: Usage vs. Real ROI

(07:28) Corporate Layoffs and AI’s Role in Job Cuts

(14:54) Weakening Job Market and Interest Rate Implications

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