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Dave Frees is a lawyer who runs Business Black Ops

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Using Interrupting Stories to Get People to Go Deeper

When the brain is left wondering what's going on, it needs to figure that outtypically in bio evolutionary terms. Police interrogators, hostage negotiators all use the big space to let people tell the mortherapists. Most people rationalize if they come up with a little story they tell themselves. But there's a typic a lot more to it. So whether we're talking to a marketer or a therapist or a doctor, when we get people to go deeper, we get past the little lie they're telling themselves,. And i told him more. He went about six levels deep. I got, he said, and and then i told himmore. And then he just waited

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