The Future of AI Retrieval in Content Optimization

As AI search evolves, SEO professionals face new optimization challenges. Chris Andrew, CEO of Scrunch AI, explains why optimizing for AI retrieval is a long-term necessity rather than a passing trend. He details how OpenAI's development of its own search index represents a significant market shift away from traditional search engines, requiring marketers to understand how language models retrieve, cite, and reference content to maintain brand relevance in AI-powered search environments.

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